About US

Icona Dancewear is a dancewear company dedicated to supporting the confidence of dancers by providing handmade, high-quality dancewear products. Icona strives to create unique designs that allow for dancers to comfortably express themselves from the studio to the stage, and everywhere in between. We believe that everyone should look up to an icon, and the students of today are the dance icons of the future. Our dancewear reflects uniqueness, progress, and individuality.

Icona Dancewear, a custom costume and dancewear company, was started by a mother-daughter business duo. Ronda and Annabella Oliver have combined their skills and dance know-how to gradually grow and move the company forward in order to better serve the dance community. Icona Dancewear is a small business and proudly designs and produces all their dancewear in Salt Lake City, Utah, USA.


We are open from 9 AM - 6 PM daily



If there is no response or if you are calling outside of business hours, please leave us a voicemail with your contact information and inquiry.



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Returns and exchanges are gladly accepted. We will issue a full refund for returns and require no additional fee for exchanges. Please notify us of your desire to return or exchange within 3 days of receiving your order, and send it back to us within 7 days.


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We will only use your shipping and billing address and other contact information to communicate with you about your order, shipping, returns & exchanges.


We ship to the world using United States Postal Service.  You can expect your package in 3 - 5 business days for shipments within the continental U.S. and  6 - 12 days to most other international locations.  If your email address is provided, you will be notified when the package is shipped and given a tracking number.  You can track your package at www.usps.com.  If you need to contact the courier, contact information can also be found on their website.  International buyers are responsible for any customs and import taxes that may apply.  Icona Dancewear is not responsible for delays due to customs.

We are not responsible for delivery delays due to COVID-19 complications.

CUSTOM, personalized and large ORDERS


Individual customization

Although we regularly produce each item in our collection as it shown and listed, we gladly accept different color, sizing, and embroidery requests. An additional fee might be required for ordering fabric, embroidery thread, or a new pattern. Please contact us directly to set up a custom order.

Costuming and Wholesale Pricing

We love taking on large orders and costuming projects! For costuming, please contact us for a quote and design consultation. We offer a 30% discount for all large orders (including costuming) that exceed 12 pieces.




We expect that you'll be wearing your Icona Dancewear pieces at least once a week- and for that reason, we want them to keep looking great on you. For our dancewear containing Lycra (spandex, polyester), we recommend a cool water wash and lay or hang dry. As for our sweaters, sweatshirts, and cotton-blend items, we recommend a cool/warm wash and tumble dry.